Essentials of Public Relations
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Overview
Subject area
MAR
Catalog Number
230
Course Title
Essentials of Public Relations
Department(s)
Description
The objective of this course is to introduce students to the theory and practice of public relations. Specifically, the students will learn about the shifting relationship between advertising and PR, the roles PR professionals play in organizations and PR firms, market research, strategic planning, dealing with the media and communicating with target audiences, as well as changes under way in the field.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
031066