Digital Marketing and Analytics
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Overview
Subject area
MAR
Catalog Number
340
Course Title
Digital Marketing and Analytics
Department(s)
Description
The two major objectives of this course are to (i) introduce students to current marketing and advertising theory and practices on the Internet using a research-based and framework-driven approach; and (ii) to provide students the opportunity to learn to use various digital analytics methods and tools that companies use for successful implementation of their digital marketing strategies.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
031072