Introduction to Marketing
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Overview
Subject area
MAR
Catalog Number
100
Course Title
Introduction to Marketing
Department(s)
Description
The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
Typically Offered
All Terms
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
013557